How to Identify Your Target Market

Defining your target market could be a challenging task. It requires research and careful planning as this stage may help build the foundation of your business. Looking for a target market ahead of time is essential to tailor marketing pitches accordingly.

In my new video, I will discuss how choosing a target market is important because it allows you to curate brand messages that are appropriate to the audience that is more likely to buy your products than the other market.